forCustom Shade & ShutterOver Oct 5 - Nov 3, 2026, Meta delivered 219 leads at a blended $39.
We lead with the result, then show how the campaigns and creative produced it.
It was the only campaign producing leads, so $39 per lead is the account's cost per lead, not the best of several.
"01/28 - Video Ad 2 - Copy" drove 140 leads at about $29 each. The message that is landing.
Campaigns delivered consistently across the window.
Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.
| Last 7 days vs the prior 7 | Oct 21 to Oct 27 | Oct 28 to Nov 3 | Change |
|---|---|---|---|
| Spend | $1,902 | $1,915 | no change |
| Leads | 24 | 29 | +21% |
| Cost / lead | $79 | $66 | -17% |
The full window above stays the main read. This is the latest week on its own, so a turn shows before the average catches it. The newest days are still filling in: conversions are credited to the day of the click and some report a few days late, so this week usually rises a little.
| Campaign | Spend | Leads | Cost / lead | Conv. rate | CTR | CPC |
|---|---|---|---|---|---|---|
AC 01 - Website Leads - Testing Campaign Best CPL | $8,434 | 219 | $39 | 5.6% | 3.0% | $1.76 |
| Blended lead total | $8,434 | 219 | $39 | 5.6% | - | - |
Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 35 creatives carried spend this period and 10 of them went live inside it.
#1$29 / lead
#2$22 / lead
#3$87 / leadWhere the leads concentrate. Lead campaigns only.
Bar length is leads; the label shows cost per lead. Lead campaigns only.
Daily conversions against daily spend across the window.
| Last 7 days vs the prior 7 | Oct 21 to Oct 27 | Oct 28 to Nov 3 | Change |
|---|---|---|---|
| Spend | $1,296 | $1,529 | +18% |
| Conversions | 7 | 5 | small base |
| Cost / conversion | $185 | $306 | small base |
The full window above stays the main read. This is the latest week on its own, so a turn shows before the average catches it. The newest days are still filling in: conversions are credited to the day of the click and some report a few days late, so this week usually rises a little.
Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.
| Campaign | Status | Spend | Conv. | Cost / conv. | CTR |
|---|---|---|---|---|---|
| NZ:PMax | Exterior - Motorized Shades | DFW | Active | $2,815 | 14 | $201 | 1.9% |
| NZ | Search | Non-Brand | DFW | Active | $2,561 | 6 | $427 | 8.0% |
| NZ:PMax | Exterior - Aluminum Patio… | Active | $244 | 1 | $244 | 2.0% |
| NZ | Search | Brand | Active | $175 | 3 | $58 | 18.7% |
| Total | $5,795 | 24 | $241 | - |
Each move ties back to what this window proved.
Everything here came from a single campaign, so there is no second line to weight budget against yet. The next step is a second audience or creative to compare it with, and only then a budget increase.
We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.
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