forCustom Shade & ShutterOver Sep 7 - Oct 6, 2026, Meta delivered 418 leads at a blended $21. AC 01 - Website Leads - Testing… carried it at $21 per lead.
We lead with the result, then show how the campaigns and creative produced it.
Lowest cost per lead at $21. Same creative, best economics, so budget stays weighted here.
"12/09 - Video Ad 2 - Copy 2" drove 208 leads at about $16 each. The message that is landing.
2 lead campaigns contributed, so results do not rely on a single audience.
Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.
| Campaign | Spend | Leads | Cost / lead | Conv. rate | CTR | CPC |
|---|---|---|---|---|---|---|
AC 01 - Website Leads - Testing Campaign Best CPL | $8,719 | 415 | $21 | 4.6% | 6.8% | $0.96 |
NZ 02 - DFW - Warm - New Pixel | $156 | 3 | $52 | 2.4% | 5.4% | $1.10 |
| Blended lead total | $8,875 | 418 | $21 | 4.5% | - | - |
Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 24 creatives carried spend this period and none of them were new.
#1$16 / lead
#2$24 / lead
#3$57 / leadWhere the leads concentrate. Lead campaigns only.
Bar length is leads; the label shows cost per lead. Lead campaigns only.
Daily conversions against daily spend across the window.
Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.
| Campaign | Status | Spend | Conv. | Cost / conv. | CTR |
|---|---|---|---|---|---|
| NZ:PMax | Exterior - Motorized Shades | DFW | Active | $2,757 | 9 | $291 | 2.0% |
| NZ | Search | Non-Brand | DFW | Active | $2,396 | 11 | $218 | 7.3% |
| NZ | Search | Brand | Active | $307 | 4 | $77 | 10.9% |
| NZ:PMax | Exterior - Aluminum Patio… | Active | $306 | 2 | $122 | 2.2% |
| Total | $5,766 | 27 | $214 | - |
Each move ties back to what this window proved.
We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.
We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.
Talk through the plan