forCustom Shade & Shutter
Google Ads Report · Last 30 days

The real cost of a new customer.

Over the last 30 days, Google Ads reported 27 conversions at $211 each. Brand search accounts for 7% of them, so the clearest read on new demand is the non-brand line, at about $218 per conversion.

See the campaign split ↓What's next →
27
Conversions
Google-reported
$5,697
Google spend
Last 30 days
$211
Blended cost / conv.
All campaigns
$218
Non-brand cost / conv.
The real acquisition number
Conversions as reported in Google Ads. The blended figure mixes brand and non-brand; the non-brand line isolates new demand.
The story

Three numbers that tell it.

The headline cost per conversion is a strong start. Here is where the new customers are coming from, so we know exactly which lever to pull next.

01
$123

Brand search is efficient

2 conversions come from people already searching Custom Shade & Shutter, at about $123 each. Efficient, and it is demand that already knows you.

02
4

Non-brand drives new demand

NZ:PMax | Exterior - Aluminum Patio… delivered 4 conversions, our cheapest source of genuinely new customers at $70 each, against $218 across non-brand.

03
$218

The number we work down

Strip out brand and acquisition runs about $218 per conversion. That is the figure we optimize against.

Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend
Window total 27 conv.Shaded band = the current period, the bars before it are the previous oneLast 3 days still filling in
Period over period

Against the prior 30 days.

The same length of time immediately before this one (Aug 16 to Sep 14), so the two are comparable.

MetricPrior periodThis periodChange
Google spend$4,909$5,697+16%
Conversions2727no change
Non-brand conversions2325+9%
Non-brand cost / conv.$200$218+9%

How each action moved

Conversion actionPrior periodThis periodChangeMeasured on
Website form2727no changecounted as conversions
i
How to read it. Non-brand volume grew +9%. Acquisition cost moved to $218 as we bought beyond the cheapest demand, and that is the line we work down next.
Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,715
NZ:PMax | Exterior…
12 conv · $217 CPA
$2,424
NZ | Search | Non-Brand…
8 conv · $303 CPA
$313
NZ:PMax | Exterior…
4 conv · $70 CPA
4
Active campaigns
Search + PMax
NZ:PMax | Exterior… 12 conv · $217 CPA
$2,715
NZ | Search | Non-Brand | DFW 8 conv · $303 CPA
$2,424
NZ:PMax | Exterior - Aluminum… 4 conv · $70 CPA
$313
NZ | Search | Brand 2 conv · $123 CPA
$246
CampaignStatusSpendConv.Cost / conv.CTR
NZ:PMax | Exterior - Motorized Shades | DFWActive$2,71512$2171.9%
NZ | Search | Non-Brand | DFWActive$2,4248$3036.7%
NZ:PMax | Exterior - Aluminum Patio…Active$3134$702.4%
NZ | Search | BrandActive$2462$12312.3%
Total$5,69727$211-
i
How to read the cost per conversion: brand search converts efficiently because those people already know you, so new-customer efficiency reads cleanest on the non-brand line, at about $218 per conversion. That is the number we bring down together.
How they reach you

Device, day and hour.

Who is arriving, when they arrive and how they choose to contact you. This is the part your team can act on without touching the account.

63%
On mobile
Share of conversions
Tuesday
Busiest day
6 conversions
6am to 9am
Busiest window
6 conversions

By time of day

12am to 6am 2 website forms
2
6am to 9am 6 website forms
6
9am to 12pm 6 website forms
6
12pm to 3pm 5 website forms
5
3pm to 6pm 4 website forms
4
6pm to 9pm 4 website forms
4

By day of the week

Monday
4
Tuesday
6
Wednesday
5
Thursday
2
Friday
3
Saturday
3
Sunday
4

By device

DeviceClicksConv.ShareConv. rate
Mobile1,1971763%1.4%
Desktop166933%5.4%
Tablet9514%1.1%
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Push non-brand acquisition, keep brand efficient.

Non-brand search and Performance Max are where new customers come from and where cost has room to fall. We feed them better signals while brand stays cheap.

What we do
Tighten non-brand keywords + PMax signals.
Evidence
$70 on NZ:PMax | Exterior….
Risk
Volume can dip while signals retrain; we scale in steps.
We need
Your read on lead quality by campaign.
Operating plan

The next window.

  • Expand non-brand keywords around the searches already converting.
  • Feed PMax better signals to lower the cost per conversion.
  • Review lead quality together so we optimize toward closed deals.
The next chapter

Now we run it.

We keep brand cheap, push non-brand acquisition, and bring the true cost down each period. Tell us how the leads land and we steer toward the deals you want to close.

Talk through the plan