forCustom Shade & Shutter
Google Ads Report · Last 30 days

The real cost of a new customer.

Over the last 30 days, Google Ads reported 26 conversions at $189 each. Brand search accounts for 15% of them, so the clearest read on new demand is the non-brand line, at about $209 per conversion.

See the campaign split ↓What's next →
26
Conversions
Google-reported
$4,909
Google spend
Last 30 days
$189
Blended cost / conv.
All campaigns
$209
Non-brand cost / conv.
The real acquisition number
Conversions as reported in Google Ads. The blended figure mixes brand and non-brand; the non-brand line isolates new demand.
The story

Three numbers that tell it.

The headline cost per conversion is a strong start. Here is where the new customers are coming from, so we know exactly which lever to pull next.

01
$80

Brand search is efficient

4 conversions come from people already searching Custom Shade & Shutter, at about $80 each. Efficient, and it is demand that already knows you.

02
13

Non-brand drives new demand

NZ:PMax | Exterior - Motorized Shades… delivered 13 conversions, the biggest source of genuinely new customers this period, and the cheapest at $155 each.

03
$209

The number we work down

Strip out brand and acquisition runs about $209 per conversion. That is the figure we optimize against.

Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend
Window total 26 conv.Shaded band = the current period, the bars before it are the previous oneLast 3 days still filling in
Period over period

Against the prior 30 days.

The same length of time immediately before this one (Jul 17 to Aug 15), so the two are comparable.

MetricPrior periodThis periodChange
Google spend$9,832$4,909-50%
Conversions5026-48%
Non-brand conversions4522-51%
Non-brand cost / conv.$211$209-1%

How each action moved

Conversion actionPrior periodThis periodChangeMeasured on
Website form5026-48%counted as conversions
i
How to read it. Non-brand acquisition sits at $209 per conversion. That is the line we are working on, and the comparison above is how we will keep score.
Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,041
NZ | Search | Non-Brand…
8 conv · $255 CPA
$2,010
NZ:PMax | Exterior…
13 conv · $155 CPA
$442
NZ:PMax | Exterior…
1 conv · $442 CPA
4
Active campaigns
Search + PMax
NZ | Search | Non-Brand | DFW 8 conv · $255 CPA
$2,041
NZ:PMax | Exterior… 13 conv · $155 CPA
$2,010
NZ:PMax | Exterior - Aluminum… 1 conv · $442 CPA
$442
NZ | Search | Brand 4 conv · $80 CPA
$318
NZ:PMax | Interior… 0 conv
$98
CampaignStatusSpendConv.Cost / conv.CTR
NZ | Search | Non-Brand | DFWActive$2,0418$2557.9%
NZ:PMax | Exterior - Motorized Shades | DFWActive$2,01013$1551.8%
NZ:PMax | Exterior - Aluminum Patio…Active$4421$4422.4%
NZ | Search | BrandActive$3184$809.6%
NZ:PMax | Interior - Motorized Rollers…Paused$980n/a3.3%
Total$4,90926$189-
i
How to read the cost per conversion: brand search converts efficiently because those people already know you, so new-customer efficiency reads cleanest on the non-brand line, at about $209 per conversion. That is the number we bring down together.
How they reach you

Device, day and hour.

Who is arriving, when they arrive and how they choose to contact you. This is the part your team can act on without touching the account.

54%
On desktop
Share of conversions
Monday
Busiest day
6 conversions
12pm to 3pm
Busiest window
7 conversions

By time of day

6am to 9am 6 website forms
6
9am to 12pm 5 website forms
5
12pm to 3pm 7 website forms
7
3pm to 6pm 2 website forms
2
6pm to 9pm 4 website forms
4
9pm to 12am 2 website forms
2

By day of the week

Monday
6
Tuesday
0
Wednesday
3
Thursday
2
Friday
4
Saturday
6
Sunday
5

By device

DeviceClicksConv.ShareConv. rate
Desktop1631454%8.6%
Mobile1,1901142%0.9%
Tablet5614%1.8%
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Push non-brand acquisition, keep brand efficient.

Non-brand search and Performance Max are where new customers come from and where cost has room to fall. We feed them better signals while brand stays cheap.

What we do
Tighten non-brand keywords + PMax signals.
Evidence
$155 on NZ:PMax | Exterior….
Risk
Volume can dip while signals retrain; we scale in steps.
We need
Your read on lead quality by campaign.
Operating plan

The next window.

  • Expand non-brand keywords around the searches already converting.
  • Feed PMax better signals to lower the cost per conversion.
  • Review lead quality together so we optimize toward closed deals.
The next chapter

Now we run it.

We keep brand cheap, push non-brand acquisition, and bring the true cost down each period. Tell us how the leads land and we steer toward the deals you want to close.

Talk through the plan