forCustom Shade & Shutter
Google Ads Report · Last 30 days

The real cost of a new customer.

Over the last 30 days, Google Ads reported 36 conversions at $153 each. Brand search accounts for 11% of them, so the clearest read on new demand is the non-brand line, at about $165 per conversion.

See the campaign split ↓What's next →
36
Conversions
Google-reported
$5,514
Google spend
Last 30 days
$153
Blended cost / conv.
All campaigns
$165
Non-brand cost / conv.
The real acquisition number
Conversions as reported in Google Ads. The blended figure mixes brand and non-brand; the non-brand line isolates new demand.
The story

Three numbers that tell it.

The headline cost per conversion is a strong start. Here is where the new customers are coming from, so we know exactly which lever to pull next.

01
$62

Brand search is efficient

4 conversions come from people already searching Custom Shade & Shutter, at about $62 each. Efficient, and it is demand that already knows you.

02
13

Non-brand drives new demand

NZ | Search | Non-Brand | DFW delivered 13 conversions, our cheapest source of genuinely new customers at $121 each, against $165 across non-brand.

03
$165

The number we work down

Strip out brand and acquisition runs about $165 per conversion. That is the figure we optimize against.

Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend
Window total 36 conv.Shaded band = the current period, the bars before it are the previous oneLast 3 days still filling in
i
The last week is lighter by design. We paced daily spend down to land the month on budget, from $141 to $96 a day. Volume follows spend; cost per conversion held at $134 against $246 the week before.
Period over period

Against the prior 30 days.

The same length of time immediately before this one (Jul 3 to Aug 1), so the two are comparable.

MetricPrior periodThis periodChange
Google spend$8,968$5,514-39%
Conversions4836-25%
Non-brand conversions4432-27%
Non-brand cost / conv.$198$165-17%

How each action moved

Conversion actionPrior periodThis periodChangeMeasured on
Website form4836-25%counted as conversions
i
How to read it. Non-brand acquisition sits at $165 per conversion. That is the line we are working on, and the comparison above is how we will keep score.
Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,293
NZ:PMax | Exterior…
14 conv · $164 CPA
$1,575
NZ | Search | Non-Brand…
13 conv · $121 CPA
$985
NZ:PMax | Exterior…
5 conv · $197 CPA
4
Active campaigns
Search + PMax
NZ:PMax | Exterior… 14 conv · $164 CPA
$2,293
NZ | Search | Non-Brand | DFW 13 conv · $121 CPA
$1,575
NZ:PMax | Exterior - Aluminum… 5 conv · $197 CPA
$985
NZ:PMax | Interior… 0 conv
$412
NZ | Search | Brand 4 conv · $62 CPA
$250
CampaignStatusSpendConv.Cost / conv.CTR
NZ:PMax | Exterior - Motorized Shades | DFWActive$2,29314$1642.3%
NZ | Search | Non-Brand | DFWActive$1,57513$1218.0%
NZ:PMax | Exterior - Aluminum Patio…Active$9855$1972.1%
NZ:PMax | Interior - Motorized Rollers…Paused$4120n/a1.5%
NZ | Search | BrandActive$2504$6211.7%
Total$5,51436$153-
i
How to read the cost per conversion: brand search converts efficiently because those people already know you, so new-customer efficiency reads cleanest on the non-brand line, at about $165 per conversion. That is the number we bring down together.
How they reach you

Device, day and hour.

Who is arriving, when they arrive and how they choose to contact you. This is the part your team can act on without touching the account.

53%
On desktop
Share of conversions
Monday
Busiest day
10 conversions
12pm to 3pm
Busiest window
9 conversions

By time of day

6am to 9am 6 website forms
6
9am to 12pm 3 website forms
3
12pm to 3pm 9 website forms
9
3pm to 6pm 8 website forms
8
6pm to 9pm 5 website forms
5
9pm to 12am 5 website forms
5

By day of the week

Monday
10
Tuesday
2
Wednesday
2
Thursday
3
Friday
7
Saturday
2
Sunday
10

By device

DeviceClicksConv.ShareConv. rate
Desktop1791953%10.6%
Mobile1,7681747%1.0%
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Push non-brand acquisition, keep brand efficient.

Non-brand search and Performance Max are where new customers come from and where cost has room to fall. We feed them better signals while brand stays cheap.

What we do
Tighten non-brand keywords + PMax signals.
Evidence
$121 on NZ | Search | Non-Brand….
Risk
Volume can dip while signals retrain; we scale in steps.
We need
Your read on lead quality by campaign.
Operating plan

The next window.

  • Expand non-brand keywords around the searches already converting.
  • Feed PMax better signals to lower the cost per conversion.
  • Review lead quality together so we optimize toward closed deals.
The next chapter

Now we run it.

We keep brand cheap, push non-brand acquisition, and bring the true cost down each period. Tell us how the leads land and we steer toward the deals you want to close.

Talk through the plan