forCustom Shade & Shutter
Google Ads Report · Last 30 days

The real cost of a new customer.

Over the last 30 days, Google Ads reported 49 conversions at $201 each. Brand search accounts for 10% of them, so the clearest read on new demand is the non-brand line, at about $217 per conversion.

See the campaign split ↓What's next →
49
Conversions
Google-reported
$9,858
Google spend
Last 30 days
$201
Blended cost / conv.
All campaigns
$217
Non-brand cost / conv.
The real acquisition number
Conversions as reported in Google Ads. The blended figure mixes brand and non-brand; the non-brand line isolates new demand.
The story

Three numbers that tell it.

The headline cost per conversion is a strong start. Here is where the new customers are coming from, so we know exactly which lever to pull next.

01
$63

Brand search is efficient

5 conversions come from people already searching Custom Shade & Shutter, at about $63 each. Efficient, and it is demand that already knows you.

02
10

Non-brand drives new demand

NZ | Search | Non-Brand | DFW delivered 10 conversions, our cheapest source of genuinely new customers at $145 each, against $217 across non-brand.

03
$217

The number we work down

Strip out brand and acquisition runs about $217 per conversion. That is the figure we optimize against.

Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend
Window total 49 conv.Shaded band = latest 7 daysLast 3 days still filling in
i
The last week is lighter by design. We paced daily spend down to land the month on budget, from $280 to $236 a day. Volume follows spend; cost per conversion held at $184 against $163 the week before.
Period over period

Against the prior 30 days.

The same length of time immediately before this one (Jun 16 to Jul 15), so the two are comparable.

MetricPrior periodThis periodChange
Google spend$5,191$9,858+90%
Conversions4049+22%
Non-brand conversions3944+13%
Non-brand cost / conv.$132$217+64%

How each action moved

Conversion actionPrior periodThis periodChangeMeasured on
Website form4049+22%counted as conversions
i
How to read it. Non-brand volume grew +13%. Acquisition cost moved to $217 as we bought beyond the cheapest demand, and that is the line we work down next.
Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$4,822
NZ:PMax | Exterior…
22 conv · $219 CPA
$2,259
NZ:PMax | Exterior…
8 conv · $282 CPA
$1,450
NZ | Search | Non-Brand…
10 conv · $145 CPA
5
Active campaigns
Search + PMax
NZ:PMax | Exterior… 22 conv · $219 CPA
$4,822
NZ:PMax | Exterior - Aluminum… 8 conv · $282 CPA
$2,259
NZ | Search | Non-Brand | DFW 10 conv · $145 CPA
$1,450
NZ:PMax | Interior… 4 conv · $254 CPA
$1,014
NZ | Search | Brand 5 conv · $63 CPA
$314
CampaignStatusSpendConv.Cost / conv.CTR
NZ:PMax | Exterior - Motorized Shades | DFWActive$4,82222$2191.7%
NZ:PMax | Exterior - Aluminum Patio…Active$2,2598$2821.4%
NZ | Search | Non-Brand | DFWActive$1,45010$1459.8%
NZ:PMax | Interior - Motorized Rollers…Active$1,0144$2542.0%
NZ | Search | BrandActive$3145$6313.9%
Total$9,85849$201-
i
How to read the cost per conversion: brand search converts efficiently because those people already know you, so new-customer efficiency reads cleanest on the non-brand line, at about $217 per conversion. That is the number we bring down together.
How they reach you

Device, day and hour.

Who is arriving, when they arrive and how they choose to contact you. This is the part your team can act on without touching the account.

67%
On mobile
Share of conversions
Wednesday
Busiest day
10 conversions
3pm to 6pm
Busiest window
13 conversions

By time of day

12am to 6am 2 website forms
2
6am to 9am 6 website forms
6
9am to 12pm 11 website forms
11
12pm to 3pm 5 website forms
5
3pm to 6pm 13 website forms
13
6pm to 9pm 7 website forms
7
9pm to 12am 6 website forms
6

By day of the week

Monday
6
Tuesday
6
Wednesday
10
Thursday
7
Friday
8
Saturday
3
Sunday
9

By device

DeviceClicksConv.ShareConv. rate
Mobile4,4093367%0.7%
Desktop2491633%6.4%
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Push non-brand acquisition, keep brand efficient.

Non-brand search and Performance Max are where new customers come from and where cost has room to fall. We feed them better signals while brand stays cheap.

What we do
Tighten non-brand keywords + PMax signals.
Evidence
$145 on NZ | Search | Non-Brand….
Risk
Volume can dip while signals retrain; we scale in steps.
We need
Your read on lead quality by campaign.
Operating plan

The next window.

  • Expand non-brand keywords around the searches already converting.
  • Feed PMax better signals to lower the cost per conversion.
  • Review lead quality together so we optimize toward closed deals.
The next chapter

Now we run it.

We keep brand cheap, push non-brand acquisition, and bring the true cost down each period. Tell us how the leads land and we steer toward the deals you want to close.

Talk through the plan