forCustom Shade & Shutter
Google Ads Report · Last 30 days

The real cost of a new customer.

Over the last 30 days, Google Ads reported 47 conversions at $171 each. Brand search accounts for 4% of them, so the clearest read on new demand is the non-brand line, at about $174 per conversion.

See the campaign split ↓What's next →
47
Conversions
Google-reported
$8,040
Google spend
Last 30 days
$171
Blended cost / conv.
All campaigns
$174
Non-brand cost / conv.
The real acquisition number
Conversions as reported in Google Ads. The blended figure mixes brand and non-brand; the non-brand line isolates new demand.
The story

Three numbers that tell it.

The headline cost per conversion is a strong start. Here is where the new customers are coming from, so we know exactly which lever to pull next.

01
$98

Brand search is efficient

2 conversions come from people already searching Custom Shade & Shutter, at about $98 each. Efficient, and it is demand that already knows you.

02
29

Non-brand drives new demand

NZ:PMax | Exterior - Motorized Shades… delivered 29 conversions, the biggest source of genuinely new customers this period.

03
$174

The number we work down

Strip out brand and acquisition runs about $174 per conversion. That is the figure we optimize against.

Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend
Window total 47 conv.Shaded band = latest 7 daysLast 3 days still filling in
Period over period

Against the prior 30 days.

The same length of time immediately before this one (May 30 to Jun 28), so the two are comparable.

MetricPrior periodThis periodChange
Google spend$6,163$8,040+30%
Conversions2047+135%
Non-brand conversions2045+125%
Non-brand cost / conv.$308$174-43%
i
How to read it. Read the change with one caveat. Conversion tracking on this account was restored on June 10, which falls inside the prior window: the first eleven of those thirty days recorded no conversions at all even though the ads were running. Volume is genuinely up and the direction is real, but the percentages overstate it. Treat the prior column as a floor rather than a like-for-like comparison.
Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$4,081
NZ:PMax | Exterior…
29 conv · $141 CPA
$2,249
NZ:PMax | Exterior…
12 conv · $187 CPA
$993
NZ:PMax | Interior…
4 conv · $248 CPA
5
Active campaigns
Search + PMax
NZ:PMax | Exterior… 29 conv · $141 CPA
$4,081
NZ:PMax | Exterior - Aluminum… 12 conv · $187 CPA
$2,249
NZ:PMax | Interior… 4 conv · $248 CPA
$993
NZ | Search | Non-Brand | DFW 0 conv · $0 CPA
$522
NZ | Search | Brand 2 conv · $98 CPA
$196
CampaignStatusSpendConv.Cost / conv.CTR
NZ:PMax | Exterior - Motorized Shades | DFWActive$4,08129$1411.4%
NZ:PMax | Exterior - Aluminum Patio…Active$2,24912$1871.3%
NZ:PMax | Interior - Motorized Rollers…Active$9934$2482.5%
NZ | Search | Non-Brand | DFWActive$5220n/a9.6%
NZ | Search | BrandActive$1962$9811.8%
Total$8,04047$171-
i
How to read the cost per conversion: brand search converts efficiently because those people already know you, so new-customer efficiency reads cleanest on the non-brand line, at about $174 per conversion. That is the number we bring down together.
How they reach you

Device, day and hour.

Who is arriving, when they arrive and how they choose to contact you. This is the part your team can act on without touching the account.

79%
On mobile
Share of conversions
Tuesday
Busiest day
9 conversions
9am to 12pm
Busiest window
12 conversions

By time of day

12am to 6am 4 leads
4
6am to 9am 8 leads
8
9am to 12pm 12 leads
12
12pm to 3pm 8 leads
8
3pm to 6pm 6 leads
6
6pm to 9pm 4 leads
4
9pm to 12am 4 leads
4

By day of the week

Monday
8
Tuesday
9
Wednesday
8
Thursday
8
Friday
6
Saturday
2
Sunday
6

By device

DeviceClicksConv.ShareConv. rate
Mobile5,2633779%0.7%
Desktop165919%5.5%
Tablet18012%0.6%
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Push non-brand acquisition, keep brand efficient.

Non-brand search and Performance Max are where new customers come from and where cost has room to fall. We feed them better signals while brand stays cheap.

What we do
Tighten non-brand keywords + PMax signals.
Evidence
$141 on NZ:PMax | Exterior….
Risk
Volume can dip while signals retrain; we scale in steps.
We need
Your read on lead quality by campaign.
Operating plan

The next window.

  • Expand non-brand keywords around the searches already converting.
  • Feed PMax better signals to lower the cost per conversion.
  • Review lead quality together so we optimize toward closed deals.
The next chapter

Now we run it.

We keep brand cheap, push non-brand acquisition, and bring the true cost down each period. Tell us how the leads land and we steer toward the deals you want to close.

Talk through the plan