forCoach Specialists of Texas
Google Ads Report · First 11 days

Calls now cost $82, down 41%.

From Oct 1 to Oct 11, 2026, our first 11 days on the account, Google Ads produced 12 connected calls: callers who got through and stayed on the line for at least a minute. That is close to the 13 in the 11 days before we took over, on 46% less spend, so each call cost $82 instead of $139.

See the breakdown ↓What's next →
12
Connected calls
down 8% vs prior 11 days
$82
Cost / call
down 41% vs prior 11 days
$2.04
Cost / click
$2.17 in the prior 11 days
$985
Google spend
down 46% vs prior 11 days
A connected call is a call placed from an ad that was answered and lasted at least 60 seconds, taken from Google's call log. Shorter calls, missed calls and map interactions are left out, because they are not real inquiries. The prior period (Sep 20 - Sep 30) is the 11 days before we took over the account. Calls through your website and Google Business Profile listings are covered by CallRail further down.
The story

The first 11 days in three moves.

We lead with the result, then show which campaigns produced it.

01
$37

Plano Lead Search leads the account

Live since Oct 2, it produced 4 calls at $37 each, the lowest cost per call of any campaign.

02
$72

Search beats Smart

The Search lead campaigns brought in calls at $72 each, against $103 for the older Smart campaigns.

03
12

Call volume held on less spend

12 connected calls against 13 in the prior 11 days, with spend down 46%. The budget now goes to people who pick up the phone.

Google Ads

Calls over the window.

Daily connected calls against daily spend, with the 11 days before takeover for comparison.

Connected calls & spend per day

Connected calls Daily spend
Window total 12 callsShaded band = since takeover, the bars before it are the prior 11 daysLast 3 days still filling in
i
How to read this chart. Daily spend was evened out when we took over, which is why the line is flatter from Oct 1. The quiet days are the two weekends (Oct 3-4 and Oct 10-11). The new Search lead campaigns for Plano and Mansfield went live on Oct 2. Twelve calls is an early read rather than proof, so we will judge the new setup over its first 4 to 6 weeks.
Campaign split

Where the budget worked.

Spend and connected calls by campaign, with the prior 11 days underneath for comparison.

8
Calls from Search
$72 / call
4
Calls from Smart
$103 / call
$2.04
Average cost per click
$2.17 in the prior 11 days
5
Active campaigns
3 Search + 2 Smart
Search lead campaigns 8 calls · $72 / call
$573
Smart campaigns 4 calls · $103 / call
$412
CampaignTypeSpendCallsCost / callCTRCPC
Fort Worth Lead Search
Search$3334$835.8%$15.87
Plano Smart
Smart$2532$1261.2%$0.93
Mansfield Smart
Smart$1592$801.2%$1.29
Plano Lead Search Best cost / call
Search$1494$376.1%$3.46
Mansfield Lead Search
Search$910n/a7.0%$3.64
Total, Oct 1 - Oct 11$98512$821.5%$2.04
Prior 11 days, Sep 20 - Sep 30$1,81213$1392.2%$2.17
i
Fort Worth is the expensive click. Fort Worth Lead Search paid $15.87 per click, several times what the other Search campaigns paid, though it still turned those clicks into calls at about the account average. Mansfield Lead Search has not produced a call in its first 10 days. Both are first on the review list.
Website · GA4

What happened on the site.

Actions recorded by Google Analytics (GA4) from people who arrived on an ad click, as Google Ads counts them.

4
Taps on a phone number
4 in the prior 11 days
0
Contact form submissions
0 in the prior 11 days
484
Ad clicks to the site and listings
836 in the prior 11 days
i
No form submissions were recorded from ad visitors in either period. The same zero shows before and after takeover, which points to how the forms are tracked rather than to the ads. We are testing both website forms so every web inquiry is counted alongside the calls.
Call tracking · CallRail

What happened on the phone.

CallRail went live between Oct 2 and Oct 5. It tracks calls from your Google Business Profile listings for Plano, Mansfield and Fort Worth, and calls from website visitors who arrived on a Google ad. Calls placed straight from an ad's call button are counted by Google above and are not included here.

35
Tracked calls
Oct 2 - Oct 11
97%
Reached someone
34 of 35
26
Ran past a minute
113 minutes on the phone
30
First-time callers
30 of 35 had not called before
Where the call came fromCallsPast a minuteFirst-time callers
Google Business Profile · Plano221721
Google Business Profile · Mansfield855
Google Business Profile · Fort Worth433
Website, visitor from a Google ad111
All tracked calls352630

How long the calls ran

Under 30 seconds
6
30 to 60 seconds
3
1 to 3 minutes
10
Over 3 minutes
16

Calls by day of the week

Monday
10
Tuesday
4
Wednesday
7
Thursday
9
Friday
5
Saturday
0
Sunday
0
i
Most tracked calls come from your Google listings, mainly Plano. 22 of the 35 calls came through the Plano Business Profile. Only 1 came from a website visitor who clicked an ad, because the website swaps in a tracking number for the (817) line only. The Plano (972) number and 833-FIX-MY-RV are not tracked yet, and we are fixing that next.
What's next

Where we take it from here.

Each move ties back to what these first 11 days showed.

Operating plan

The next window.

  • Lean into the Search lead campaigns Search is bringing in calls at $72 against $103 for Smart, so we will shift weight toward Plano and Fort Worth Lead Search as long as the data holds.
  • Bring down Fort Worth's click cost and get Mansfield calling by reviewing keywords and search terms, with the focus on insurance and collision repair.
  • Track every number on the site by extending CallRail to the Plano (972) line and 833-FIX-MY-RV, so every call from an ad visitor is counted.
  • Count web inquiries by confirming the contact forms record in GA4 and Google Ads.
  • Add Meta to the next report so you see Google and Meta side by side once the Meta campaigns have a full window.
The next chapter

Now we build on it.

We push the campaigns that are producing calls, close the tracking gaps, and bring you a fresh read each window. Tell us how these calls are turning into repair jobs.

Talk through the plan