One or two sentences of framing. What period this covers, what the headline takeaway is. Numbers over adjectives. No money figures.
Lead paragraph. State the takeaway first, then support it. Keep it concrete.
Short, specific result with the number that proves it.
Short, specific result with the number that proves it.
Short, specific result with the number that proves it.
Forward-looking close. No backward summary, no thank-you. State what comes next.
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